Tech Data Announces New Agreement with Suunto in Europe

Offering focused on outdoor sports and fitness consumer retail market

BARCELONA, Spain, July 13, 2021 – Tech Data today announced a European distribution agreement with Suunto, a global leader in connected sports watches, dive computers and precision instruments. This agreement enables partners across Tech Data’s European footprint to access and offer Suunto’s consumer-focused range of outdoor sports and fitness products.

According to recent IDC research, the European wearable market saw strong year-on-year growth in Q1 2021 and is expected to grow at a compound annual growth rate (CAGR) of 12.9% from  2020 to 2025. This growth is especially fuelled by increasing consumer interest in technology products that connect and integrate with leading third-party sports and leisure applications. Tech Data is expanding its portfolio of specialised mobile and consumer electronics lifestyle solutions to enable our partners to address this emerging opportunity.

Luc van Huystee, vice president, Mobility and Consumer Electronics Solutions at Tech Data said: “Suunto’s products cater to the growing demand for impeccably designed digital devices that combine data connectivity and integration with leading specialist leisure and sports applications. We look forward to extending Suunto’s reach beyond its existing customer base to our extensive partner ecosystem of leading retailers. We will do this by leveraging the specialisation, strength and scale of our sales teams, digital marketing and ecommerce platforms, and central supply chain across the region.”

“We’re excited to enter this partnership as it offers Suunto a way to increase efficiency, improve our order fulfilment capability and thus business scalability to match our growth ambitions in consumer electronics channels. Our new partnership with Tech Data is also a logical continuum for the recently announced brand independence policy of our parent company Amer Sports”, said Heikki Norta, CEO, Suunto.


About Tech Data
Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data has been named one of Fortune’s World’s Most Admired Companies for 12 straight years. To find out more, visit or follow us on TwitterLinkedInFacebook and Instagram.


Media Contact:
George Troughton
Communications Manager
Tech Data Europe
Mobile: +34 615 841 745

General Contact Belgium:
Kathy Dobbels
​Business Unit Manager
Endpoint Solutions
Phone: +32 2 5838408


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